Shree Lahiri, Author at Reputation Today

Features September 21, 2016

What role does PR play for NGOs?

It’s a fact that PR plays a vital role in efficient management of NGOs. Many NGOs are coming up with their own PR strategies, even…

Engaging Strokes September 14, 2016

Getting into a flap?

Watching two epoch-making events unfold in the last few days, suddenly got me thinking of a phrase I had come across – “the butterfly effect”….

Features September 6, 2016

The business leader as Storyteller

A story can ignite our imagination. It can motivate, inspire, change our pattern of thinking and, most importantly, spur us to action. A great story…

Engaging Strokes August 30, 2016

Going that extra mile … will pay!

Watching the drama unfurling at a ceremony at the Rashtrapati Bhawan brought up the issue of talent being recognised … finally! It was the prestigious…

Features August 26, 2016

How to Increase Creativity in PR

In an industry where you’re constantly expected to ‘think outside of the box’, PR professionals are often encouraged to be different. But, does that really…