Features

Going for that PR job?

If your heart is set on taking up PR as your career, make sure you make the right moves, starting with the interview. So, here…


What’s the news peg?

For most PR professionals it is critical that they are familiar with certain journalism concepts – like news peg. Your success as a PR professional…





Rebranding: The Role of PR

Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better is the impact on its bottomline. Brands…


How to enhance Employee Engagement?

Employee engagement remains an important issue facing companies today. Employee engagement is critical because “engaged employees” are more committed and productive.  If employees truly are…