Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better is the impact on its bottomline. Brands…
Employee engagement remains an important issue facing companies today. Employee engagement is critical because “engaged employees” are more committed and productive. If employees truly are…
Today, some of the impossible, unimaginable things are surfacing in the form of Augmented Reality and Virtual Reality. But what are they exactly? This was the crux of…
Alan Vandermolen, International President, WE Communications, started his keynote address by putting forth the fact that “The job of communications is not just to manage…
Observing that #PRAXIS5 was trending even before the event, Kathy Bloomgarden, Global CEO, Ruder Finn began her address by asking the audience gathered there to…
“There cannot be a more creative format on a Saturday morning!” said Gregor Halff, Chair – Global Alliance & Deputy Dean, Singapore Management University, at…