Taking PRide Archives - Page 14 of 21

Taking PRide November 20, 2017

Public Relations trends to watch out for in 2018

As 2017 ends and we gear up for another calendar year here are a few trends for the year ahead. Feel free to read my…

Taking PRide November 9, 2017

What happened to my beloved Indigo? – an open letter to the President of India’s Number 1 Airline

Dear Aditya, I’m writing to you as a fan of brand Indigo and an admirer of someone of your stature. Not too long ago I…

Taking PRide November 6, 2017

Book review – The Business of Persuasion by Harold Burson

Harold Burson certainly believes in ‘Better Late Than Never’. If my memory serves me right he probably is the first Founder of a Top 10…

Taking PRide October 30, 2017

An understanding of Reputation Management for all

A common refrain we hear these days from Public Relations executives, both in-house and in consultancies is that they are dealing with new-age bosses. Either…

Taking PRide October 23, 2017

The Helsinki Declaration and the PR Compact

Earlier this month, ICCO – the International Communications Consulting Organisation at its annual global summit in Helsinki brought out the Helsinki declaration which can be…

Taking PRide October 16, 2017

The Public Relations Manifesto

Every week I talk to at least half dozen Public Relations professionals, and most of them refer to the profession with inter changing words –…

Taking PRide October 9, 2017

Notes from the ICCO Summit in Helsinki

There are five international Public Relation conferences of some standing. One each organised by IABC, The Holmes Report, ICCO and Global Alliance. The fifth is…