Views

Views February 16, 2016

Building Relationship with Media

The presence of the mass media has two main functions which are related to the economy and communications. To support the functions of communication, mass…

Views February 12, 2016

Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…

Views February 10, 2016

Networking Not-working!

The PR-person networks. The salesperson networks. The PR-person is a salesperson as well.  Never mind whether you are selling soap shop to shop, an insurance…