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March 2023 was perhaps the most significant month for AI in its history, in terms of updates on OpenAI’s GPT and other implications of it….

How does one describe culture? The definition of culture according to the Oxford Dictionary is “The ideas, customs, and social behaviour of a specific people…

Did you know, 87% of C-Suite executives rated reputation risk as more important than other strategic business risks stated a recent global survey done by…

Being passionate about disruptions, I am always in pursuit of innovations that amplify and accentuate human capabilities. When ChatGPT was released, I was hooked. It…

The theory states that Legacy is an earned virtue of pride, acceptance, reputation, influence and respect built over a period of time with consistent ethical,…

Regional language public relations is the practice of communicating with the public through the use of the local language. There are 22 officially recognised languages…

Consumers buy with Emotion and Justify with logic, apart from the daily need of bread & butter. In the advertising world, a powerful storyline for…

The legacy of the PR world is adorned with many stellar campaigns. They each have stimulated a positive transformation for a variety of different brands,…

Navigating today’s ever-changing business world is no small feat, and maintaining your brand’s reputation, crisis management, and public perception is more vital than ever. The…

Crisis management can be daunting, but taking a moment to pause and reflect can help you protect your brand reputation. In some situations, using silence…