Views



Eight Things PR Professionals Must Do

Taking inspiration from the Takshashila Institution’s Public Policy course on “Eight things Government Do” or in simple words — Eight actions Government takes during a policy…


Storytelling in the Age of AI

Storytelling has always been a key strategy in brand communication, affecting corporate culture, brand philosophy, and lifestyle attitudes. In this era of new age technologies,…






Role of PR in Layoff Communication

Layoffs are highly traumatic events for both individuals and corporates. For people undergoing layoffs, it is a very unsettling experience. Their confidence gets shaken, and…