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Have you ever wondered why you chose a particular option? What made you choose that lipstick shade or laptop or phone brand? What motivates us…

Change is inevitable. Due to frequent and wide-ranging changes in the world, Public Relations today is a more challenging space than ever before. The fact…

The topic chosen for #PRAXIS9 could not have been more thought-provoking. Yet, it is brain-freezing to opine on futureproofing a profession whose origin can be…

My fourth book review Imagine it Forward comes after a long break. The author Beth Comstock has used a storytelling approach to share her experience…

Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow.  However, as PR practitioners, we have the magical…

This book is a must-read for all the branding and marketing folks. Whether you are just starting out or twenty years into the business, Grow…

I started my career in Public Relations in 2011.  My parents, then, struggled to understand what my job was. I told them “Public Relations or…

Is it possible to predict future with accuracy? If yes, then we all would have mapped  coronavirus disruption as part of our business plan in…

The article discusses the author’s take on storytelling in the Indian market. WHEN IN ROME DO AS THE ROMANS DO The above proverb signifies, ‘’when…

Globally, most business and tech media, both online and offline (read print), for the past few days are discussing the muted and declining revenue of…