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Public relations (PR) as a business has transformed into a well-oiled machinery that touches almost every aspect of an enterprise business, reinventing communication like never…

Let’s face it. Every now and then communications firms do excellent work (client is delighted), good work (client is happy), satisfactory work (client is like…

With the rising importance of reputation and trust in business and a multi stakeholder environment, businesses need smart PR for their license to operate and…

The past two years have been nerve-racking, to say the least. While Covid-19 threatened to—and nearly did—throw us off-track, we managed to stay the course…

India’s Ed-Tech journey began with a rocky start in 2004, and it has undergone various phases of growth in India. There is a backstory to…

Our customers, employees, investors, vendors and associates, in effect all stakeholders, are always talking about us and those discussions impact our reputation. But are we…

It’s almost 2023 and we are in an exciting phase of the corporate landscape, with newer brands emerging in the country, many professionals planning to…

Building a digital brand in today’s age and time demands that companies remain visible and connected with prospective as well as existing customers 24*7. And…

Anyone who has spent a considerable number of years in Public Relations remembers the time when press releases were printed out and hand-delivered to reporters…