Views

Publicity laws can be difficult to understand, but I’ll do my best to break it down for you. Publicity builds brands…..  Most people get confused…

Public Relations (PR) and Communications (Comms) are microcosms of the Corporate World and by extension ‘our lives’. However, when talking of future readiness, PR not…

Public Relations is a dynamic profession which demands the highest level of agility and adaptability. The past two years of the COVID-19 pandemic and subsequent…

If there is anything the pandemic has taught us, it is that we are living in a VUCA (volatile, uncertain, complex, ambiguous) world. To help…

A PR professional’s life revolves around analysing, interpreting and leveraging data. As communication professionals, we understand its importance in crafting communication plans and conveying narratives….

Do you feel stuck and constrained by the status quo around you? Do you think if given an opportunity, you can drive change and that…

It was fortuitous that I decided to go to the Cannes International Festival of Creativity [Cannes Lions 2022] after some of the campaigns we worked…

The book is written by Nassim Nicholas Taleb, a genius mathematician, trader, and acclaimed essayist. So, when I laid my hand on this book, I…

The Metaverse is unfolding the landscape for new value streams and real-world use cases powered by blockchain technology. Brands can create virtual stores, conceptualise and…

As companies increasingly embrace diversity and inclusion (D&I), communications has an integral role to play, both, within an organisation and externally. Communications can make an…