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The festive season is upon us. ‘Dussehra’ and ‘Karva Chauth’ have just gone by and Diwali is on the anvil. Christmas and New Year are…

At the second edition of SPECTRA (a reputation management conference) I witnessed an interesting session with Harish Bhat, the Brand Custodian at Tata Sons. After…

A good story can create emotions and feelings within oneself and is the most powerful tool to introduce ideas into the world. Storytelling is the…

A few years ago, when I was asked about the strategies to target the digitally viable communities for one of the pivotal projects, I argued…

This is the second part of a two-part story. Read the first part here. Changing Market Dynamics Besides having a regular input and output team,…

Byju’s has currently put on hold its advertisements featuring Shah Rukh Khan after the controversy surrounding Shah Rukh’s son, Aryan Khan broke out. Junior Khan was…

The past year has brought in a gamut of changes, be it operations, market trends, supply patterns, or customer behavior. It is estimated that one…

Life is full of surprises, and journalists thrive on it. However, given the highly inquisitive nature of journalists and their perpetual quest for news and…

I was one of the thousand professionals who got an opportunity to attend and learn from eminent speakers across the globe at SPECTRA 2021 held…

I have been running online courses on the art of writing Press Releases. Yes, I am serious. And the courses are free. More often than…