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It is only off late with so much brouhaha about ‘The Great Resignation’ that I started educating myself more and more on leadership, team building…

With a massive set back to the economy after the lockdown, every brand wants to be visible in such a manner that they want to…

Let’s face it… Money helps us run our life. We need money to spend on learning, living or having a certain lifestyle. We all need…

What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over a period of time with collective manifestations…

We all are aware of thousands of stereotypes that exist in the corporate work culture and thanks to Covid19, many of these are being challenged…

The communication business is rapidly growing. As the competition becomes fierce, it becomes vital to brand yourself original. In an age where many PR consultancies…

There has been a lot of debate on whether paid / surrogate spaces for Corporates in various editorial sections of the media is good or…

The festive season is upon us. ‘Dussehra’ and ‘Karva Chauth’ have just gone by and Diwali is on the anvil. Christmas and New Year are…

At the second edition of SPECTRA (a reputation management conference) I witnessed an interesting session with Harish Bhat, the Brand Custodian at Tata Sons. After…

A good story can create emotions and feelings within oneself and is the most powerful tool to introduce ideas into the world. Storytelling is the…