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Since the pandemic hit, it was clear that there will be unforeseen challenges across sectors. However, the startups managed to navigate through this turmoil in…

There is no doubt that Covid-19 has brought forth challenges and opportunities alike for businesses. Even as the pandemic waxes and wanes through various phases…

Does Public Relations need great writing? As someone who has spent considerable years writing for print media and public relations, my answer is — not…

“Democracy is the art of thinking independently together.”, said Alexander Meiklejohn, a philosopher hitting the nail on the head. So yesterday, as we observed International…

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad” – Richard Branson As indicated by experts and…

While the economy is becoming more and more dependent on platforms, media or journalism, on the other hand, is moving towards platform-agnosticity and convergence. Today,…

26th August is observed as the Women’s Equality Day to raise awareness of women’s equality and the success they have achieved in various sectors. To…

Public Relations is an integral tool while creating a marketing mix for your brand. A sound PR strategy can enable a brand to tell its…

Being a tech startup is never easy. In an increasingly digitalising world, while it certainly has its intrinsic advantages, it has its share of downsides…

If PR is about understanding how the operative environment works and then finding a dynamic and ingenious way of using it to your advantage, leveraging…