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CEOs and CMOs – a PR professional’s biggest internal stakeholders – mostly equate PR with media and influencer relations; some may include government and analyst…

Right through March 2020, the everyday life of people changed from normal to extraordinary around the globe. Everyone seems to be more concerned about their…

Reputation in its essence is an investment decision you make, the strategies of short-term and long-term investments hold as much water in this context as…

Okakura Kazuko, the great Japanese philosopher and scholar who saw change and tradition as two intertwined strands of a single continuity wrote in his redoubtable…

The Covid 19 outbreak is proving to be a huge blow to the Indian economy, which was already reeling under a slowdown since the last…

With over 120 days of COVID-triggered lockdown, this question must be bothering everyone’s minds – can media business be revived? If yes, when? The threats…

Effective communication is one of the critical elements of handling a crisis situation. When confronted by a crisis organisations do not just need to reconfigure…

Blue is a quiet color. Red’s a hothead who likes to pick on Blue. Yellow, Orange, Green, and Purple don’t like what they see, but…

Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary, and irrelevant elements should be removed. Elements…

I can literally count the experiences I have won with my fingers and the AMEC global measurement summit was undoubtedly one of the best experiences….