Views

As Delhi got submerged into the smog post-Diwali season, I came across this article by Nandita Iyer on unboxing videos. In the article, she spoke…

Customer is king, they say (Although I think the Queens can’t be ignored either). So, what is the hype all about? What pearls of knowledge…

There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to a promise that we make and how…

The timing was impeccable – on one of the days marked by ‘severe’ on the Air Quality Index of Delhi, Sh. Amitabh Kant, CEO, Niti…

It has become almost impossible for anyone to ignore social media these days. The digital use has bought a total revolution and has changed so…

Fear is such an uncomfortable topic; it took me time to get to it. Why is that so? Because we are so full of fears,…

“Never mistake the power of influence.” — Jim Rohn A few days ago, I came across this article that ASCI, the ad regulator is watching…

There are few topics that people globally have been talking and writing for years without saturation. Plethora of books, research papers, debates, articles. There is…

Today, modern technology dominates communication and is significantly changing the media landscape. The digital age comes with a plethora of communication challenges for traditional mainstream…

“Instruments that record, analyse, summarise, organise, debate and explain information which are illustrative, non-illustrative, hardbound, paperback, jacketed, non-jacketed with foreword, introduction, table of contents, index…