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Held annually at the alpine resort of Davos, nestled in the heart of the Swiss Alps, the World Economic Forum’s (WEF) annual meeting is by…

I’m a person who strongly believes in the fact that nothing is permanent in this world. Therefore, this ideology would apply to every sphere of…

This is a question that I have been asking and analysing for long now. I am a Public Relations professional with experience across multiple sectors…

Public Relations is regarded as the cornerstone for individuals, companies and start-ups to establish their credibility in the market. It has become an integral part…

In spite of the man dominating public attention with the ferocity of a shark that spots a dangling leg, I believe the answer is no….

As we end the year, there are many lists and recaps that we come across. But if you are like me, you’d like to end…

Countless books have been written about the subject, there are MBAs who are dedicated to it, billion dollar agencies have been built around it ….