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They are basics for a reason

After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India….



Building a Niche PR Firm

There are two ways to explain any success. First, by taking all the credit and making it look like a well-planned affair. Second, by crediting…


Women and PR

On Womens’ Day today, it is appropriate to celebrate the power of women especially in a business that has quite of a few of us….




How to communicate Crisis?

I should have flown with someone else, or gone by car,  ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in…


It’s not about you anymore

One of the most enduring pieces of professional advice I have ever received was this: consider a brand as if it were a person; one…


The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…


The coming of age of Healthcare PR

Healthcare PR or better called Life-sciences PR is vastly different from other sectors. It is characterised by the lexicon of medical jargon, forensic and a regulatory…