What is the biggest barrier between PR and Creativity?
If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say...
October 24,2018 READ MORE
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Remembering K.S. Neelakandan – A doyen of Public Relations
K.S. Neelakandan, popularly known as Neelu in the PR fraternity, started his career in advertising but later moved...
October 19,2018 READ MORE
Of wins, losses and more
What is this heady cocktail of success that has everyone addicted? Why does stacking up accolades have to...
October 17,2018 READ MORE
Carpe Diem – Seize the Day
As a child, while walking past newspaper stands I’d always make a resolution to one day, buy every...
October 11,2018 READ MORE
Will brands run after the new cricketing prodigy?
Prithvi Shaw is the new cricketing kid who launched himself with a century on debut. Some of the...
October 10,2018 READ MORE
Trust – The new currency for brands and organisations today
Trust is earned or built when actions match words. But, the secret to a successful and lasting business...
October 05,2018 READ MORE
7 Reasons to Attend PRAXIS7
PRAXIS, in its 7th edition now, is one the largest and most significant summit for the Corporate Communications...
September 27,2018 READ MORE
Thought Leadership & Public Relations
It is said that a thought leader is someone who creates something before people realise that they need...
September 21,2018 READ MORE
Revisiting the art of storytelling
Branding is all about storytelling. It’s about creating an imagery that the consumers aspire to associate themselves with....
September 19,2018 READ MORE
Let’s Give Them Something to Talk About
I remember as a child, I always wondered if I would turn out good enough to give the...
September 14,2018 READ MORE
Strategically Communicating CSR in the Digital Age
The five key notes for communication are objective, target, content, media and balance. So let us understand what...
September 12,2018 READ MORE
From Give and Take to Give and Get: A CFO’s Journey
“The best way to Get is by Giving. God has given us two hands, one to receive with...
September 07,2018 READ MORE