Views Archives - Page 95 of 108

Views November 8, 2017

Let’s grow the Inclusive Economy

An ‘inclusive economy’ ensures that opportunity and security are equitably distributed for all. It’s a topic we explore in our new Innovation Trends Report, titled…

Views October 26, 2017

PR is not an OTC drug

Public Relations has come a long way ever since the first Press Release was issued on October 28, 1906 and has emerged as a specialist’s…

Views October 24, 2017

Keeping company’s vision alive through communication objectives

As I concluded my week-long induction program at Reverie Language Technologies I was deeply moved and stirred by Reverie’s vision to bring Language Equality on…

Views October 18, 2017

Decoding Luxe of the billion-dollar Diwali season

“Let there be light,” and there was light. Diwali, a festival of lights, a festival of Lakshmi and also a festival of luxe. This is…

Views October 17, 2017

On Purpose Consulting – Communicating to drive social change in India

India does not need another generalist consultancy. The market is cluttered with global and independent consultancies with undifferentiated offerings. What India needs and what clients…

Views October 11, 2017

In the digital age, employees are the best brand ambassadors

There are close to 15.50 lakh registered companies in India, including 19,000 start-ups. These days many companies have a huge young workforce, and that could…

Views October 6, 2017

Communication in Death

Communication does not end with death. My dad – Honorary Capt. BSRV Subba Rao (89) – who died in Hyderabad on September 25, 2017, donated…

Views October 4, 2017

Fulcrum of my perceptions with The Fulcrum Awards

I got introduced to public relations by accident in 1997. My professional journey helped me traverse many roles, from a junior client servicing executive to…

Views September 27, 2017

New business is everyone’s business

Business development is and should be a key function for any corporate entity. It’s important to continuously generate clients and customers for the products and/or…

Views September 21, 2017

Lessons in PR from the Infosys saga

The Infosys saga has been unfolding in the media in recent months like a typical saas bahu serial (with due respect to saas bahus). The…