Public Relations

To lobby or not to lobby?

Public Relations students looking to enter the fast-paced and often confusing world of advocacy or lobbying here’s what you need to understand and think about……



Catch Santa if you can!

It’s that time of the year when Xmas magic is stealing upon us. “#Are you ChristmasReady?” questioned an ad by housejoy.in, who are into the…




Rebranding: The Role of PR

Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better is the impact on its bottomline. Brands…




Why Creativity Matters in PR

There are rocks in the Aravalli Mountains which are among some of the oldest on earth. It’s difficult to believe they were once molten lava…