Public Relations Archives - Page 3 of 15

Views September 7, 2018

How Influencer Marketing is Transforming Public Relations

Public Relations finds its roots in word-of-mouth publicity, which has been around now for as long as people have been communicating, and has been one…

Little Joys September 5, 2018

What role does Public Relations play in the hospitality industry?

We all know hospitality is a highly competitive field which thrives to a great extent on effective public relations which is an ongoing process. Being…

Taking PRide September 3, 2018

Seven things to watch out for at #PRAXIS7

Come September and for the last six years all roads lead to a new host city for several professionals in Public Relations. This year is…

Views August 24, 2018

Is content the real king in Public Relations?

If there is one thing that the billionaire and Microsoft founder, Bill Gates could foresee that the noted astronomer, Nostradamus couldn’t, it was the observation…

Scribe View August 21, 2018

‘The Strange Case of Bylined Articles’: Here are some home truths

I recently met someone who happens to be a player in the technology industry, seeking my advice on some branding issue as he wanted to…

Little Joys August 15, 2018

Public Relations – A vital component in Marketing Strategy

The term Marketing Communications has been coined as an outcome of the combination of Marketing and Public Relations, emphasising the fact that Marketing and PR/Communications…

Scribe View July 24, 2018

Psychoanalysis of a parliamentary hug: There are many facets to Rahul Gandhi’s gimmick

Did Rahul Gandhi boost his reputation when he hugged Prime Minister Narendra Modi after his fiery speech against the “target” of his hug last week?…

Little Joys July 18, 2018

Public Relations for start-ups

Corporate sector has never ever been so open, agile and vibrant, the way we see it now. Modern day corporate world is ever evolving and…

Views July 11, 2018

Public Relations and Corporate Communications – two sides of the same coin?

Coming from a pure Operations background, the world of Public Relations (PR) and Media seemed glitzy and glamorous from the outside. Whilst my core role…

Little Joys July 4, 2018

Is traditional PR fading in the digital era?

The emergence of digital era and the evolution of internet, have dramatically revolutionised functioning across the industries. Naturally so, PR as a business has not…