Shree Lahiri Archives - Reputation Today

Features June 13, 2017

Letters to the editor – a good PR tool

It may not strike you immediately, but a letter to the editor can make a powerful impact in your PR plan. The letters-to-the-editor page, being…

Features April 19, 2017

Writing a PR Speech

A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it may announce a product launch, company restructuring,…

Engaging Strokes March 30, 2017

New beginnings, new hope springs…

Time now for new beginnings … as India gets festive for New Year, country-wide. There was a string of New Year festivals lined up for…

Features March 28, 2017

Avoid saying ‘No Comments’

Today, unless news is sensational or ‘spicy’, it does not attract TRPs. Conflict is exactly what makes news. If you watch the news in primetime,…

Features March 14, 2017

Tips for a flourishing client-PR firm relationship

Like any other type of relationship, the foundation of a successful client-PR consultancy relationship is based on trust, transparency and commitment. Having a healthy working…

Engaging Strokes February 16, 2017

The ‘push’ and ‘pull’ of Valentine’s Day

We had everything revolving around Valentine; the frenzy and excitement, kicked off a week earlier. Incidentally, there is also anti-Valentine’s Week (for those who are…

Features January 31, 2017

The importance of good writing skills

What is essential in Public Relations is developing and maintaining a positive reputation for your clients with all stakeholders. It means maintaining media relations to…

Features January 24, 2017

How to make your employees your brand ambassadors?

Employees can bring a brand’s storytelling alive! Whatever may be an employee’s designation, he or she plays a vital role in driving a brand’s public…