Articles by Amith Prabhu

We are often at crossroads to explain what Ethics is about. We are faced with the question on ethics perennially. To simplify this complex concept…

A few weeks before the third semester was to commence, our juniors were getting started and we had a couple of weeks of time off….

By the middle of Semester II all of us were busy focussing on securing an internship because our future depended on it. Several people aimed…

I never knew that a career in Public Relations existed 20 years ago (in Jan 2000). I was aware of Journalism and Advertising as career…

2020 is indeed a beautiful year. A year where the numbers repeat which happens once in 100 years. It is a year that brings a…

I began my tryst with St Aloysius School in 1986 when Fr JB Frank and Fr Peter Pinto were headmasters, followed by Fr JB Mendonca…

I have weird hobbies. I collect single malts despite being a teetotaller, author signed personalised books and foreign soaps that I religiously use for my…

The Reputation Today Power 50 list, which is a compilation of names of men and women in Public Relations is brought out after much research…

Finally, we have a year in which we organised three conclaves. Ever since, the social enterprise I co-created with my colleagues took off in late…

Every year I try and meet new people, talk to experts, read various articles to put my finger on the pulse of the profession for…