Amith Prabhu, Author at Reputation Today

Taking PRide July 2, 2018

Taking Pride in giving back…

The text of this column were responses I shared with a social communications company last week for their blog. I thought it would be apt…

Taking PRide June 25, 2018

A letter to the rockstars of Public Relations, and it could be you…

On May 31st the second batch of the School of Communications and Reputation (SCoRe) graduated, and as the Founding Dean I wrote them a farewell…

Taking PRide June 18, 2018

Why can’t governments take pride in how they communicate?

It’s been a week of drama and action in Delhi, with former and present civil servants letting their ego take over. The former civil servant…

Taking PRide June 11, 2018

A week of milestones and gratitude for the Trust

As we embrace another summer with scattered showers, atleast in this part of the world (Gurgaon), I’m reminded that it is the middle of the…

Taking PRide June 4, 2018

Why does IndiGo no longer take pride in its reputation?

This particular column is not just about a personal experience but also a mirror to a brand that is not as straight forward as it…

Taking PRide May 28, 2018

Getting all set for PRAXIS 2018

As we gear up for the seventh edition of PRAXIS in about four months from now I’m reminded of the summer day in 2012 when…

Taking PRide May 14, 2018

The talent crisis is looming large

There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often…

Taking PRide May 7, 2018

High time for PRCAI and Editors Guild of India to meet!

A couple of weeks ago the Editors Guild of India during its election brought in for the first time the Founder and Editor of a…

Taking PRide April 30, 2018

Influence, Influencers and the Influential

We are living in a crazy age where anyone and everyone with a certain number of followers on one or more social networks is claiming…

Taking PRide April 23, 2018

Truth, Intelligence and Profit are the core of Public Relations

At the tenth World Public Relations Forum – probably the most diverse and reputed Public Relations gathering in the world the theme is: Value! Communication’s…

Articles by Amith Prabhu