Articles by Amith Prabhu

I think there is something about October when it comes to scandals in Indian Public Relations. In 2011 this was the month when the famous…

I was at a seminar on Machine Learning recently. A topic I have been quite intrigued about. And there was one slide that stood out…

I was fortunate to meet Harold Burson early in my career and listen to him back in 2006 when India hosted the ICCO Global Summit…

Fulcrum Awards that took place this year at the end of PRAXIS in Hyderabad were a stellar show. From its inception in 2016 they have…

Another PRAXIS and another city but the camaraderie, the bonhomie and the vibe are intact since 2012. This is felt online and offline. Some of…

In Public Relations, panel discussion is a common phrase. You are either pitching your client to be in one or you are preparing your client…