Shree Lahiri, Author at Reputation Today

Engaging Strokes August 3, 2017

Cultivating that ‘Big Idea’

What’s the Big Idea for founding businesses? Every founder has that ‘big idea – that leads often down the untrodden path. Uncovering an insight, a…

Features August 1, 2017

Building a reputation when starting up

“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what we imagined,” Sachin Bansal, CEO Flipkart revealed,…

Engaging Strokes July 27, 2017

Being customer-centric & stakeholder-centric can change the game

Today, while checking Twitter, I noticed #Swiggy was trending and the story unfolding was – “Whistleblowers Blow up #Swiggy’s House of Cards!” As reported in…

Features July 25, 2017

Battling for the consumer’s mind: Positioning & Reputation

Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique positioning for that brand is also intrinsic…

Features July 19, 2017

Measuring Reputation

We can say that measurement of corporate reputation depends on an assessment of the consumer’s trust in the brand. Then follows the question: can it…

Features July 13, 2017

Top Corporate Communication Teams’ Day-Out

The Reputation Today list of India’s 30 Top Corporate Communication Teams – 2017 was released in the first week of May. And, as a sequel,…

Features July 11, 2017

Reputation and Marketing: two sides of the same coin!

Public Relations and Marketing are often thought of as two sides of the same coin – they both involve communicating and promoting an organisation to…

Engaging Strokes July 6, 2017

The reputation effect on marketing

I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong in association with Naukri.com and noticed that…

Features July 4, 2017

Can organisations market good reputation?

When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation from the perspective of customers, prospective customers,…