Articles by Shree Lahiri

Features May 9, 2017

Managing negative PR

Have you ever experienced public criticism or a PR disaster? Business owners should always be prepared to deal with bad publicity and the effect it…

Features April 19, 2017

Writing a PR Speech

A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it may announce a product launch, company restructuring,…

Features March 28, 2017

Avoid saying ‘No Comments’

Today, unless news is sensational or ‘spicy’, it does not attract TRPs. Conflict is exactly what makes news. If you watch the news in primetime,…