Shree Lahiri, Author at Reputation Today

Engaging Strokes March 23, 2017

Trendy Wednesdays, Electric Thursdays & Premium Fridays

What can retailers do to engage customers? Lots, as it’s pretty obvious today. The real challenge for marketers, is engaging shoppers while their behaviour rapidly…

Features March 21, 2017

Setting PR Objectives? Get S.M.A.R.T.

Part of the strategy of developing an effective PR or marketing communication campaign is to articulate a cohesive set of desired outcomes: positioning, goals, and…

Engaging Strokes March 16, 2017

The Ides of March and a riot of colours

We are mid-way through March. For me, this invariably ushers in memories of “Ides of March” which we encountered while studying Shakespeare. The scene where the…

Features March 14, 2017

Tips for a flourishing client-PR firm relationship

Like any other type of relationship, the foundation of a successful client-PR consultancy relationship is based on trust, transparency and commitment. Having a healthy working…

Engaging Strokes March 10, 2017

Basking in the “womaniya” spirit

March ushers in International Women’s Day, which seems to getting bigger and bigger every year. Of course, it is all about celebrating womanhood. The International…

Features March 7, 2017

Reach out to your TG

A vital part of PR is determining who your public is – that is, your Target Group (TG). After all, PR is a targeted approach…

Engaging Strokes March 2, 2017

A nostalgic turn, chained rhythms and embroiled unrest

The happenings during the recent past got me thinking of the “six degrees of separation” theory that has long intrigued people. It even inspired a…

Engaging Strokes February 23, 2017

Engaging with cricket, health and an old world charm!

We are a nation, where cricket is a religion. And, when it’s about cricket, the entire nation is engaged. We live, breathe, eat, drink cricket!…

Features February 21, 2017

Tips for Sports PR

Good communication skills and strong media relationships are essential for any PR professional to be successful, but with the PR business moving towards becoming niche,…

Engaging Strokes February 16, 2017

The ‘push’ and ‘pull’ of Valentine’s Day

We had everything revolving around Valentine; the frenzy and excitement, kicked off a week earlier. Incidentally, there is also anti-Valentine’s Week (for those who are…

Articles by Shree Lahiri