Shree Lahiri, Author at Reputation Today

Features December 6, 2016

Rebranding: The Role of PR

Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better is the impact on its bottomline. Brands…

Engaging Strokes December 2, 2016

Un-engaged: creating waves of discontent

Sometimes, ‘un-engaging’ activities can boomerang, taking a brand many steps backwards. Recently, an unusual marketing stunt caught my eye, which incidentally, bombed. A skating rink…

Features November 29, 2016

How to enhance Employee Engagement?

Employee engagement remains an important issue facing companies today. Employee engagement is critical because “engaged employees” are more committed and productive. If employees truly are…

Engaging Strokes November 25, 2016

Flash Mobs – Building a Connect

At the workplace, ‘flash’ means Flash Mob. It’s a question of bonding over Flash Mobs in the corporate scene, where the spotlight is your dancing…

Features November 22, 2016

Six Tips for Successful Event PR

Every event can benefit from the use of an effective PR strategy. Public Relations can help you extend the profile of your event and the…

Engaging Strokes November 18, 2016

Blown by the #DeMonetisation wave

When we got the khabar that our Prime Minister Narendra Modi was going to address the nation on November 8 at 8 pm, we had…

Features November 15, 2016

Planning a PR Campaign for a new business launch

Its no new knowledge that when launching a new business, a well-planned marketing strategy is an important aspect to focus on. Creative use of PR…

Engaging Strokes November 10, 2016

A bolt from the blue – ‘trump’ed and ‘note’d!

A landmark event we witnessed on the morning of November 9, 2016 was the landslide win for Trump, who became the legitimate President elect of…

Features November 8, 2016

Reputation Management in the Age of Artificial Intelligence and Virtual Reality

Today, some of the impossible, unimaginable things are surfacing in the form of Augmented Reality and Virtual Reality. But what are they exactly? This was the crux of…

Features November 4, 2016

Reputation in a Real-time World

Alan Vandermolen, International President, WE Communications, started his keynote address by putting forth the fact that “The job of communications is not just to manage…

Articles by Shree Lahiri