Articles by Shree Lahiri

Leading through change leads to defining new expectations, behaviours, and the commitment needed from people. And, when leading others through transitions, leaders definitely set new…

Blockchain is a new term that we are coming across quite frequently today. It may be a relatively new technology, but it’s already changing the…

Traditionally a brand custodian can be described as someone, who is the architect of a brand, fine-tuning different areas like – how the brand appears,…

Why was Tik Tok so popular? Every few years, a new app reboots the way we use social media. After it burst into the scene,…

What can be done to regain brand trust when it has taken a hit?  Many brands have faced this challenge. There are many steps that…

Storytelling is about telling stories. Stories have always been a sure way to communicate. It is about using stories to engage your audience, or to…

In highly competitive markets, we see that building brand equity has emerged as one of the main priorities for the business, as it brings several…

The power of trust can help you step over many crossroads and create many moments of truth. The dynamics of trust are delicate – it can…

A good reputation is vital to success in business and in life. We came face-to-face with this firm belief of Tony Langham, Chief Executive &…

Good reputation is key to for any organization in a competitive market. And, good reputation is an important condition to get stakeholders’ support and it…