Scribe View Archives - Page 9 of 12

Scribe View August 7, 2018

Suhana, Lisa, Rahul, Alia, Mukesh & Deepika: It’s time to learn the shades of grey among celebrity offspring

Are journalists gatekeepers of news or are they just messengers? That is an ethical/professional question I grappled with last week after dealing with tricky situations…

Scribe View July 31, 2018

Modi’s association with industrialists is tricky: Imagery can be a double-edged sword

Last week, I had written about Congress leader Rahul Gandhi’s hug in parliament to Prime Minister Narendra Modi, and sketched out its many contours —…

Scribe View July 24, 2018

Psychoanalysis of a parliamentary hug: There are many facets to Rahul Gandhi’s gimmick

Did Rahul Gandhi boost his reputation when he hugged Prime Minister Narendra Modi after his fiery speech against the “target” of his hug last week?…

Scribe View July 17, 2018

How clued-in are you on editorial hierarchies and newsroom set-ups?

Some months ago, I had asked five pointed questions addressed to media relations professionals, evidently “inspired” (irritated is the correct word, actually) by some of…

Scribe View July 10, 2018

Do you listen to your listeners listening?

As a long-time watcher of advertising and marketing and then as a journalist, I find that communications are a very good muse to mull over….

Scribe View July 3, 2018

Why companies need a bad news strategy and brand management pre-nups

At least three major brands are facing unique Public Relations challenges in India this year. These are ICICI, Vedanta and Fortis. In each of these…

Scribe View June 26, 2018

Contentious news is not fake news and media outrage need not be sensationalism

Sometimes, it seems, journalists have to move backwards in time to repeat basic stuff that one thought could be taken for granted. Controversies are not…

Scribe View June 19, 2018

How to deal with mainstream media bias: MobiKwik gives a lesson or two

I have viewed with scepticism and sometimes total disdain a claim made by activists on Twitter that social media is an alternative to mainstream media….

Scribe View June 12, 2018

Despite its wild side, Twitter has its charm; it remains a unique media platform

I am about to complete 10 years on Twitter in a few weeks from now, but I decided to write a tenth anniversary column early…

Scribe View June 5, 2018

ICICI, the Sequel: Investor relations include whistleblower games

Some weeks ago, I had written about ICICI Bank, India’s arguably most high-profile private sector bank in terms of consumer branding saying that its investor…