Taking PRide November 11, 2019 The Big Billion Startup book review This column is about two things – a book review and my astonishment about a book that mesmerises from the word go. I try and…
Taking PRide November 4, 2019 To write or not to write… When I began writing this column in 2013, I was not sure if I could write beyond a month. Thankfully, I have managed to continue…
Taking PRide October 21, 2019 Great habits for those starting out In case you missed the launch of a board game at PRAXIS please check it out here. It is a great way to create more…
Taking PRide October 14, 2019 Brands I thrive on and take pride in, as a customer Recently I was invited by a corporate organisation to share my thoughts on the importance of social media for corporate brands and it got me…
Taking PRide October 7, 2019 Culture and communication This column is about two things… There are about five journalists from among many, that I am acquainted with, who attended PRAXIS last week in…
Taking PRide October 3, 2019 Trust is indeed at the core of Public Relations Last weekend over 700 public relations professionals descended on the Goan shores from India’s major metros to attend what is arguably the largest residential gathering…
Taking PRide September 23, 2019 The story of a unique firm and its first partners… Less than three years ago there was a new kid on the block in Indian PR consulting. Two quiet men joined by another partner started…
Taking PRide September 16, 2019 Clients looking at Middle India have no confusion when it comes to Fuzion I came in face-to face contact with this man in his 20s when we first met in Chandigarh in April 2016 though we were in…
Taking PRide September 9, 2019 Creating Value one client at a time… When I returned from Chicago and began exploring avenues to create a social enterprise in early 2014, I was interviewing a few candidates. One of…
Taking PRide September 3, 2019 What goes into making of an INR 200 crore Public Relations behemoth! There are some companies that you admire because they got acquired and there are some that you admire because they have not been acquired and…