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Views April 5, 2016

What US PR Agencies Require of New-Hire Jr. Account Executives. Is This True in Your Firm?

Professional public relations started in the U.S. at the start of the 1900s, and expanded to Europe over the next generation into the post-World War…

Views April 1, 2016

Quick Tips for Beginners in PR and Corporate Communications

We are in the business of communications, we are communication specialists. We build positive image for our clients, manage their crises, create perception for them…

Views March 30, 2016

Videos Key to an Effective Communication Strategy

This is the age of visual media – Facebook, YouTube, Twitter, Instagram are all completely focusing on this aspect. If you look at the growing…

Views March 28, 2016

With digital audiences increasing, is the media relations dead?

The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook are more than the population of both…

Views March 22, 2016

Alchemy of PR; Chemistry matters!

PR for me is not just an art! It is a seamless combination of various disciplines of science that play at various degrees of significance…

Views March 21, 2016

5 Best Practices for Effective Online Communications and Social Media

I have frequently been called upon to consult with organizations and professionals on how to safely and effectively navigate the changing currents of online communications….

Views March 6, 2016

CSR as a Means to Equitable Growth

Recently while attending a social gathering I was asked to participate in an interesting discussion. The discussion and (a bit of) debate centered on section…

Views March 5, 2016

Role of Internal Public

Internal Public Relations in perspective refers to those who work and have a role in an organization such as employees, management and their family members….

Views March 4, 2016

The curious case of Mr. Transitory

“When was the last time I held a print copy of The Economic Times?” muttered CXO of an emerging startup to himself. The blank expression…

Views March 3, 2016

Cultural Trend-Spotters and Communications Connoisseurs

‘Lifestyle PR’ sounds rather grand, and those who practice it, believe it truly is! Promoting companies that provide discretional goods and services, for which we…