Views

The role of communications over the past decade and specially in the pandemic has seen a renewed emergence in the corporate world. We have witnessed…

Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in India, it’s an even more important function…

The internet is bound to take over the PR business in the future. The marketing world was already gradually leaning towards the digital world, before…

My pick for this month is a very unusual genre, an autobiography of an actor – KABIR BEDI. An actor who was quite well known…

In the world of communications and marketing, data is now too important to ignore. And while many domains of integrated marketing have made data analysis…

Brand building has become an inseparable element that companies cannot overlook. In today’s highly competitive market, it has become mandatory for businesses to focus on…

The pandemic and its unsparing waves which have unleashed untold miseries on mankind and unprecedented challenges to industry has ironically given a boost to the…

Reputation management has always been a crucial strategy for businesses – big and small. However, during the Covid-19 pandemic, it has become more important than…

During these unsettling times, we are training ourselves to stay away from each other for survival, while vehemently hoping for this phase to disappear. Several…

With the huge surge in new cases and a new series of lockdowns, we are now officially living through what many defined as the ‘next…