Views



PR 2.0 and Embracing MarTech

As an optimist we believe that 2020 is the year of PR 2.0. With the catalyst of the digital, it is time that Public Relations…


The Power of M

It wasn’t long ago, when a major chunk of our workforce comprised of those who were the first generation to be educated in their families….


The art of high performance

Leaders, do you want high performance in the work that you do? What does it take to be a high performing leader? How can a…


The fallacy of overcommunicating

“Communicate. Communicate. Communicate.”- this leadership call in triplicate often ends up sending noises through an organisation, instead of delivering the communication results it is intended…


Word of mouth and social influence

Why do some stories get contagious and rumours get more infectious than others? A great vacation destination, a good movie, a discount deal, a book,…


Building PR as a brand

We often come across this expression – PR needs PR. It is not without any reasoning that the veterans in particular keep saying this. The…