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What an idea Sir Ji!

Gone are the days when PR could function with a straight Press Release or announcement and the corporates would remain happy. Today, media has developed…


Engagement for Purpose

Corporate Social Responsibility (CSR) is now playing a key role going beyond the mandatory formality, as in the age of hyper-connected and hyper-transparency, organisations are…


The fine art of Public Affairs

Public Affairs is the communication between an organisation and its various stakeholders. It is a discipline that is fluid in nature and whose definition or…