Mention the words social media, millennials and influencers in a single sentence and you have just about every marketing professional interested. The growth of social…
Organisations and brands have to be more careful in appropriating, aligning, endorsing or acknowledging their patrons, well-wishers or friends, who are active in the public…
Modern psychology is a relatively new discipline which branched out of the study from philosophy and physiology in 1880. This provided a completely new study…
Election time is always a celebration for political outfits however it is a big challenge to reach out to audiences through various modes of communication…
Over the years, growth in healthcare sector is truly staggering. The Indian healthcare sector is undergoing major transformation across all levels. Expansion of the continuum…
Gone are the days when PR could function with a straight Press Release or announcement and the corporates would remain happy. Today, media has developed…
Corporate Social Responsibility (CSR) is now playing a key role going beyond the mandatory formality, as in the age of hyper-connected and hyper-transparency, organisations are…
Public Affairs is the communication between an organisation and its various stakeholders. It is a discipline that is fluid in nature and whose definition or…
Recently I read with incredulity reports of Mark Zuckerberg’s call for stricter, European-style privacy laws to regulate social media. This, after all, from the founder…