Views Archives - Page 94 of 114

Views June 19, 2018

PR through the lens of the fourth industrial revolution

A few years ago, there was a film by a leading Indian telecom company, which featured the birth of ‘baby extraordinaire’. The baby, within seconds…

Views June 15, 2018

The humor that keeps us going

In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job is sure to feature among the top…

Views June 14, 2018

Time for TV news media to reformat

With the advent of media options in the last 15 years in India, TV media has evolved considerably. My mention is about TV news which…

Views June 13, 2018

Nine actions and attitudes that undermine global communication programmes

I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. The experience opened…

Views June 8, 2018

Is it worth hiring a Public Relations firm?

In the present era, there is a huge noise in the market as there are several competitors competing for the attention of their audience. So,…

Views June 8, 2018

Long live the Public Relations professional

It is the year 2025, in a public relations firm. What do you see around you? The same people doing the same thing? Writing press…

Views June 7, 2018

The Power of a Mediated Apology

Conflicts are an integral part of our lives. Conflicts stare at us in the face relentlessly, as we watch television, read the papers, or surf…

Views June 1, 2018

PR Hacking – Introducing automation & AI in our daily PR lives

Hacking is a strange word… Most people immediately think about hooded youngsters typing away on a keyboard and breaking into computer systems and secret servers….

Views May 31, 2018

PRCAI aims to become more relevant to stakeholders

In 2016, when I was first elected President of the Public Relations Consultants Association of India (PRCAI), the management committee had its work cut out:…

Views May 24, 2018

Why should I read newspapers?

Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I heard him saying this to our batch…