communications Archives - Reputation Today

Views March 28, 2019

Electioneering in the Digital Age

As India heads into another election, digital media is setting the agenda like never before. From once in five year showing face, to now the…

Views March 22, 2019

The communications function in the corporate value chain

As a first-time contributor to this magazine which I follow so eagerly, I feel compelled to highlight, right at the outset, that several disclaimers apply…

Nation Craft, State Craft November 15, 2018

Role of Communications in Public Private Partnerships

Public Private Partnerships (PPPs) have proven to be an effective model for enabling large scale public services in the last decade or so. Despite a…

Views June 21, 2018

PR strategy – the right and the wrong

Most of the PR professionals in developing countries like India go wrong at times in formulating the communication strategy for their Brands. Their strategies are…

Views September 27, 2017

New business is everyone’s business

Business development is and should be a key function for any corporate entity. It’s important to continuously generate clients and customers for the products and/or…

Views September 15, 2017

What Communication in the UAE looks like?

A friend of mine visited Abu Dhabi recently. She was invited by a leading firm for a high profile pitch. She had no idea of what to…

Views February 22, 2017

It’s not about you anymore

One of the most enduring pieces of professional advice I have ever received was this: consider a brand as if it were a person; one…

Views April 23, 2016

Caution, Creativity Ahead

Creativity is often described as the life blood of public relations. It is at the core of big programmes, it wins awards for practitioners and…

Features April 2, 2016

Engaging Social Intranet: Need of the Hour

Communicators do realise the importance of building a social network for the leadership and employees of the organisation. But more often than not it is…