Reputation Management Archives

Kritical Mass June 20, 2019

When ‘False Optimism’ can be a big threat to reputation

After Pakistan went from 117/1 to 129/5 in their World Cup 2019 league match, it was a foregone conclusion that India will win the match…

Taking PRide August 20, 2018

Why Paytm needs to not just do the right things … but do everything right

I am not sure where to start. It is complicated. Well, every few years a brand emerges in India that disrupts, innovates and makes it…

Taking PRide August 13, 2018

The Ikea India Store – Learnings from Launch Day

I was one of the forty thousand who turned up at the Ikea store on the day of its debut in India. My fascination for…

Views July 27, 2018

Communication in the midst of corporate scandals

In a complex world with trust deficit, some believe that public relations is 90% behaviour and 10% communication. Ray Jordan, Chief Communication Officer with Johnson…

Scribe View June 12, 2018

Despite its wild side, Twitter has its charm; it remains a unique media platform

I am about to complete 10 years on Twitter in a few weeks from now, but I decided to write a tenth anniversary column early…

Taking PRide June 4, 2018

Why does IndiGo no longer take pride in its reputation?

This particular column is not just about a personal experience but also a mirror to a brand that is not as straight forward as it…

Taking PRide January 29, 2018

Six Drivers of Reputation

We hear the word reputation more often than ever before. We all have a well-nuanced understanding of the concept but at times aren’t able to…

Scribe View January 23, 2018

Schmooze & schmaltz – not the best way to grow in Public Relations

My thought process was set off this week after I read Amith Prabhu’s column on how and why Adfactors PR won the Tata Group’s PR…

Views December 1, 2017

Is Public Relations still relevant?

With the increasing advent of digital and the decreasing space available to Public Relations professionals for earned media, this is a question that is bound…

Engaging Strokes August 11, 2017

Reputation rising: no easy job for founders

Recently when the churning happened in Uber, it climaxed with the resignation of Uber’s co-founder Travis Kalanick – it was reported that he ‘finally found…