Amith Prabhu, Author at Reputation Today

Taking PRide September 10, 2018

The Retrojet project – an experience and some learning

I was pleasantly surprised when I woke up on September 1st to see conversations on Twitter around the RetroJet by Vistara. For the uninitiated this…

Taking PRide September 3, 2018

Seven things to watch out for at #PRAXIS7

Come September and for the last six years all roads lead to a new host city for several professionals in Public Relations. This year is…

Taking PRide August 27, 2018

The CEO is the primary chief communication and reputation officer

I am convinced in my several years of learning the intricacies of reputation and communication management that the chief executive of an organisation is the…

Taking PRide August 20, 2018

Why Paytm needs to not just do the right things … but do everything right

I am not sure where to start. It is complicated. Well, every few years a brand emerges in India that disrupts, innovates and makes it…

Taking PRide August 13, 2018

The Ikea India Store – Learnings from Launch Day

I was one of the forty thousand who turned up at the Ikea store on the day of its debut in India. My fascination for…

Taking PRide August 6, 2018

Content is King and Queen … long live Royalty

Content is indeed the most important tool in Public Relations as all brand behaviour is captured through content. There are ten types of content Public…

Taking PRide July 30, 2018

We take pride in being crisis managers

Most seasoned PR professionals take great pride in listing the crises they have managed. More often than not practitioners are under oath to not talk…

Taking PRide July 23, 2018

The Essence of Storytelling

The seven-year itch is a psychological term that suggests that happiness in a relationship declines after around year seven of a marriage. The phrase originated…