Articles by Lou Hoffman

Views October 24, 2018

What is the biggest barrier between PR and Creativity?

If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising, with the three holdouts being mass…

Views June 13, 2018

Nine actions and attitudes that undermine global communication programmes

I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. The experience opened…

Views May 4, 2018

What can Public Relations expect from AI? What do we want from AI?

Let’s start with the first question and look into the crystal ball — always a dicey situation when it comes to technology. Even brainiacs like…

Views April 5, 2018

Spin, Truth, Demolition Derbies and Where PR Fits into the Picture

My dad would take me to the demolition derbies during my youth in Tucson, Arizona (60 miles north of the Mexican border). For those not…

Views March 8, 2018

The News Release Holds Back the PR Business

Last month I discussed how the “D” word — as in disruption — will eventually arrive at PR’s doorstep. While the world around us is…

Views February 7, 2018

Disruption in PR will happen; Preparation starts by Rethinking the Status Quo

The “D” word has yet to wreak havoc on public relations. When I discuss this with colleagues, a number will disagree. “What do you mean…

Views January 4, 2018

Has Donald Trump forever altered the Public Relations landscape?

In spite of the man dominating public attention with the ferocity of a shark that spots a dangling leg, I believe the answer is no….