Shree Lahiri, Author at Reputation Today

Features October 16, 2017

Creating a culture of creativity in Public Relations

Creativity in advertising is common, and is seen as a crucial component of success and competitive advantage. But, where does creativity stand in Public Relations? That…

Features October 16, 2017

Being relevance-obsessed and relevance-equipped communicators

While starting off his keynote address on Being Relevance Obsessed and Relevance Equipped Communicators, Fred Cook, Chairman, Golin observed that he was here to talk…

Features October 12, 2017

Whether in China or India, it’s very important to understand the local context

Power Panel 5 on Day 2 of #PRAXIS6 focussed on Will Asia lead the way in the next wave of creative communications? In the discussion…

Features October 12, 2017

Things are constantly changing, so be on a constant learning-unlearning mode.

Power Panel 4 on Day 2 of #PRAXIS6 revolved around the topic – Young Achievers in Communication from in-house and consultancies. In discussion were the participants…

Features October 10, 2017

Content is no longer King, but the Emperor!

The Future of Communications was the topic of Power Panel 3 which consisted of corporate communication leaders from leading organisations – Shaily Vaswani –VFS Global,…

Engaging Strokes October 9, 2017

Captivating times – ringing in a colour fest!

Festival-times are majorly engaging times. My city of Kolkata that goes bonkers every year during Durga Pujo, had a surprise in store this time. A…

Features October 5, 2017

Healthcare industry has a fragile reputation; the responsibility and purpose is stupendously high

Healthcare was the focus for the discussion of Power Panel 2 on Using the Power of Communication to take Healthcare Closer to Patients. In conversation mode…

Features September 29, 2017

Communicating for brands in motion

It’s all about how to look at brands in motion, said Jennifer Granston, Global COO, WE Communications on Communicating for Brands in Motion in her…

Features September 28, 2017

Independent, Indian and Impactful: What sets them apart?

The lure of entrepreneurship had traced the business stories of the participants of this group who discussed the topic: Independent, Indian and Impactful: What sets them…

Features September 26, 2017

In Public Relations you have to be authentic, apolitical: Dr Pragnya Ram

The Role of Communications in Building Communities was the topic for the inaugural session at PRAXIS, which had Dr Pragnya Ram, Group Executive President: Communications…

Articles by Shree Lahiri