Scribe View Archives - Page 10 of 12

Scribe View May 29, 2018

Vedanta crisis shows its corporate warts, and boosts the case for community relations

It was nice to see a video message from Vedanta Group chairman Anil Agarwal last week after bloody protests by activists in Thoothukudi in Tamil …

Scribe View May 22, 2018

Four lessons for brand managers from BJP’s Karnataka fiasco

I write this the morning after the resignation of B.S. Yeddyurappa as the Chief Minister of Karnataka before an impending defeat in the state assembly…

Scribe View May 15, 2018

When Walmart built a wall over Sachin Bansal’s exit & Flipkart flopped in communicating his bit

In the big hullaballoo over giant global retailer Walmart’s acquisition of home-grown Flipkart in India last week, most of the focus was on what it…

Scribe View May 8, 2018

Decoding Warren Buffett

References are a funny business — a bit like offering guarantees to loans. Although a loan guarantee typically does not involve a cost to the…

Scribe View May 1, 2018

Heritage gives new frontier to Brand Building

Some weeks ago, I was wondering if there might be a corporate brand willing to rescue Mumbai’s legendary but ailing Strand Book Stall because that…

Scribe View April 24, 2018

Starbucks turns race bias embarrassment into a global opportunity. Or tries to.

I was planning to write on the latest controversy concerning Starbucks in Philadelphia when I found my old friend and colleague Ashraf Engineer had already…

Scribe View April 17, 2018

IndiGo proves the customer is not always right … and it may be right in doing so

I would not mind beginning with a joke as I discuss IndiGo Airlines this week. In fact, two jokes. The first one goes: Customer: “Waiter,…

Scribe View April 10, 2018

Juicy controversies: Guess what ITC’s new brand and Arvind Kejriwal have in common?

An interesting case has arisen in the world of marketing following a high court ruling that has at least temporarily restrained ITC from advertising its…

Scribe View April 3, 2018

ICICI Bank troubles are a case study in investor relations management

Do short questions need long explanations? That is the journalistic question that comes to my mind on a morning that features newspaper reports with Videocon…

Scribe View March 27, 2018

Why Public Relations could do with some PR for itself

Last week, as news erupted of a crisis in Facebook following revelations of how UK-based Cambridge Analytica “harvested” user data in the social network to…