Views Archives - Page 103 of 113

Views June 23, 2017

Communication for Peace & War

Communication is diplomacy and communication is also journalism. Just as adverse media reports about two warring corporates fuel the fire between them, news and negative…

Views June 22, 2017

The Walrus & the Carpenter in the age of fake news

“The time has come,” the Walrus said, “To talk of many things: Of shoes.. and ships.. and sealing-wax.. Of cabbages.. and kings.. And why the…

Views June 21, 2017

The rise of Online Reputation Management

Gone are the days when just word of mouth and print media coverage were the custodians of reputation management. Rewind back to 60 or 70…

Views June 16, 2017

Emergence of Enterprise Social Media

Internal communications is a critical component to your company’s success. You need to think about the role of internal communications more strategically than ever before….

Views June 14, 2017

How sustainable development and CSR enhance reputation

Natural resources companies like ours have the potential to become leading partners in achieving the Sustainable Development Goals. Through our direct operations, we generate profits,…

Views June 9, 2017

Communicating for a cause

A communicator is a responsible citizen first. While fulfilling our professional engagements, we can always look for contributing to the society around us. It’s not…

Views June 6, 2017

Digital & traditional mediums offer the best of both worlds to PR professionals

“Turn obstacles into opportunities and problems into possibilities “– Bennett As technology is getting deeply embedded in the life of every individual and establishment, the…

Views June 2, 2017

Evolving consultancy models and distinguishing factors

The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s increasing use of creatives, planners and, of…

Views May 31, 2017

Tips for handling negative PR

The downside of living in the digital era is the rate at which bad press or negative feedback can spread to millions of people, much before…

Views May 26, 2017

No quick-fix, PR is investment in future!

Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating; we must do something quickly,” said a…