Views Archives - Page 107 of 114

Views April 3, 2017

Giving more power to the people through Conscious Crowdsourcing

In 2012, the American Alliance of Museums (then the American Association of Museums) released its yearly “Trendswatch” report. The number one trend that year? Crowdsourcing….

Views March 31, 2017

Why is communication critical for a startup?

Communication is an aid used in everyday life, be it personal or business. Without good business communications, the internal and external structure of a company…

Views March 29, 2017

Introducing the age of News Trading and the death of the ‘Market Maker’

In last month’s post, I raised the issue that brands can no longer assume to be the protagonist in editorial content; the priority has become…

Views March 22, 2017

What 2017 has in store for Public Relations?

It is a New Year and hence, the best time to look at the past, while gearing up for what the future may entail. 2016, witnessed the…

Views March 17, 2017

They are basics for a reason

After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India….

Views March 15, 2017

Surviving the era of ‘post truth’

Well into 2017, one thing I can safely say about the year that we left behind is that it was nothing short of a ‘defining…

Views March 10, 2017

Building a Niche PR Firm

There are two ways to explain any success. First, by taking all the credit and making it look like a well-planned affair. Second, by crediting…

Views March 8, 2017

Women and PR

On Womens’ Day today, it is appropriate to celebrate the power of women especially in a business that has quite of a few of us….

Views March 3, 2017

Relevance drives a successful PR campaign

On 30th October 1938, Mars attacked Earth! There was panic on the streets of America, people armed themselves to face the hordes of green Martians,…

Views March 1, 2017

Pay-for-play will dominate PR in the coming years

Media proliferation and media fragmentation are two dominant trends across the world. A consequence of this is more choice for consumers, resulting in a change…