Views

From marginalised to mainstream It is no longer a surprise that taking necessary climate actions and acting responsibly is directly impacting company’s reputation. Reputation and…

The Internet will aggressively continue to conspire our lives as consumers and communicators. In the new internet economy, the consumer decision-making process involves digital media…

Imagine the moment that defined Lionel Messi as the greatest football player of all times…the win of Argentina in the FIFA World Cup. Also imagine…

Last year, same time in my year end piece on PR and communication trends, I had referred to 2022 as the year of ‘systemic renaissance’…

To ensure ethical and professional standards, it is important to have strict codes of ethics. In public relations, it’s important for professionals to follow industry…

As kids, we’ve all heard the ‘cap seller and monkeys’ story, wherein on a hot afternoon the cap seller decides to take a nap under…

We are now a free bird as the pandemic has faded away and hopefully the year 2023 will be year of buzz and action for…

It would not be wrong to say that a lot of start-ups formed in the last five years have kept Sustainability at the top in…

Steve Waugh, the cricketing legend who has multiple records to his name including being ranked the most successful test captain ever. Well, hearing that name…

In the cut-throat competitive world we live in, businesses continue to vie for more reach, more leads and more conversions. These are regarded as the…