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After surviving through a pandemic, to judge and evaluate any organisation, we need to look at its ESG – environmental, social and governance – behaviour,…

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the…

When written in Chinese, the word crisis is composed of two characters — one represents danger, and the other represents opportunity- John F. Kennedy 2020…

It has been over nine months since the Covid crisis hit us. The economy is at an all-time low, trying desperately to recover, and every…

The year 2020 was one of the most terrible years in the history of mankind. But still, this year has been good in more ways…

Communication is everything that we do. The communication of declaration of the pandemic by the WHO has shaken the world and life with us, not…

The first thing that caught my attention about SPECTRA was the ‘Leader board’, partly because my competitive spirit is fed by that idea. The leader…

2020 has been a year of contemplation and adjustments for everyone across the length & breadth of the country, with no religion, caste or income…

Phew, what a year! That’s the least we can say about 2020. With a pandemic, widespread disruptions in the way we operate and do business…

The ongoing pandemic has disrupted industries worldwide and the importance of maintaining a seamless brand reputation online cannot be stressed enough. Brand communications (internal and…