Views

PR professionals today require a broader range of skills – way more than press release writing, client management and media skills. While these will remain…

The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting from basic PC’s to Mainframe computers to…

When in school, there is always only one God. The class teacher, especially in early years. If the teacher has said it, it has to…

Around six years ago, I started working as a PR professional. It has been a great journey and I really love the job that I…

So I happened to attend a gathering of associates in Delhi, recently. Let me explain the term ‘associates’. If you work in public relations or…

Whenever things do not go as we want, we either fear or try to flee the situation. And then either blame someone, or feel guilty…

 Are the new age influencers able to contribute towards fulfilling the campaign’s objective? Are they skilled enough to influence their own audience to persuade them…

My previous article was on Brand Ambassadors while this article is an extension of the same but talks about media ambassadors.  Gone are the days…

Have you heard of the Dodo? It was a huge and heavy bird that ran too slow and was caught by sailors for its meat….

The fourth Industrial Revolution is already here and most of us are swimming in oceans of information. There is so much of it all on…