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What is this heady cocktail of success that has everyone addicted? Why does stacking up accolades have to be the only driving force? As a…

As a child, while walking past newspaper stands I’d always make a resolution to one day, buy every newspaper there is and do nothing but…

Prithvi Shaw is the new cricketing kid who launched himself with a century on debut. Some of the brands (for example MRF & Protinex) have…

Trust is earned or built when actions match words. But, the secret to a successful and lasting business is not just about earning trust. It’s…

PRAXIS, in its 7th edition now, is one the largest and most significant summit for the Corporate Communications and Public Relations professionals, not only in…

I remember as a child, I always wondered if I would turn out good enough to give the world something to talk about. Now, I…

The five key notes for communication are objective, target, content, media and balance. So let us understand what makes these key pointers effective with respect…