At the beginning of my career in Public Relations, in Europe, market research was considered the ‘Swiss Army Knife’ of PR tools; whatever the predicament, third…
Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…
If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication is becoming increasingly dynamic with the ‘How’…
When you witness billion dollar organisations come crashing down because they made a series of ethical errors, you wonder, why didn’t someone scream ethics in…
Today’s business world is fiercely competitive, and companies’ desire to have something that makes them distinct from the crowd. Companies use Public Relations (PR) to…
It is said that the lines between marketing and public relations are blurring. New media technology has brought about this shift and brands are looking…