Views Archives - Page 98 of 113

Views December 20, 2017

2018, dawn of a new era for Public Relations!

2017 is virtually in the rear view mirror now. It flew so fast (I guess we say this for every year nowadays!). The most interesting…

Views December 13, 2017

How the millennial workforce is redefining contours of employee communication

Prolific author and employee engagement coach David Zinger says that “Employee engagement is the art and science of engaging people in authentic and recognised connections…

Views December 8, 2017

Crystal Ball Gazing

The Public Relations and communications business is evolving and evolving at a faster pace than most others, owing to the ‘e-world’ that has made information…

Views December 7, 2017

An open letter to those keen to enter the Communications Business

Dear Communication Consultant Welcome to an exciting journey of being part of the Communications’ Business. It’s a fun roller coaster ride. I write this open…

Views December 6, 2017

Does AI play an important role in designing campaigns?

The Public Relations business is in line for a serious Artificial Intelligence (AI) upgrade. Leveraging AI into Public Relations is the next big thing on the block….

Views December 1, 2017

Is Public Relations still relevant?

With the increasing advent of digital and the decreasing space available to Public Relations professionals for earned media, this is a question that is bound…

Views November 29, 2017

Humare Zamaane Main…

The influence of the phrase Humare Zamaane Mein has been part of many conversations amongst our peer groups, families, news debates, pitch presentations and discussions etc. In…

Views November 27, 2017

The Dragon of Culture

In the summer of 2017, many Indians and people across the world were exasperating as to why the World’s most popular Television Series,’ The Game…

Views November 23, 2017

Genesis Burson-Marsteller at 25: A Journey, An Institution

It all started when two women, wanting to make a difference, crossed paths. A chance conversation, a brainwave in the hills and an idea well…

Views November 22, 2017

Being part of a professional community is the need of the day

Public relations is a fast-moving business. Our practice is characterised by constant change and there’s a persistent need to upskill and stay ahead of emerging…