Articles by Amith Prabhu

There is a jobs crisis looming large. And there is a crisis of good talent that has been the bane of the Public Relations business…

I read an article authored by a senior advertising professional last week and was taken aback by the completely inaccurate fundamentals on which the article…

After having written about the House of Public Relations last week and gotten a lot of interesting feedback I decided to write about something we…

A lot of my time in the past many years has been spent in educating a variety of people on the basic fundamentals of Public…

May 23rd will go down in history as a red-letter day in the modern political history of India. Several things happened as counting of votes…

Everything takes time. Patience is a virtue. I have seen this when we created PRAXIS and also when we built Knowledge Factory. It takes three…

Let’s admit it. However much we love the organisations we work for there are times when we feel the organisation does not love us as…

On Friday, the 3rd of May I was at my weekly class in Mumbai taking my students through what they need to do to be…