Shree Lahiri, Author at Reputation Today

Features February 14, 2017

What makes corporate culture?

Tracing the development of corporate culture and its impact on public relations in an organisation, it is interesting to note that PR is capable of…

Engaging Strokes February 9, 2017

Earthquake jolts and car-tripping

It was a massive jolt from Nature that gave Delhiites a rude awakening on Monday night. We felt strong tremors which made us rush out,…

Features February 7, 2017

Tips for Political PR

With the elections taking centre-stage, all eyes are on the political drama that is being played out. The election plot is being unfolded in Punjab,…

Engaging Strokes February 2, 2017

Breaking free from old legacies, refining service!

The patriotic theme extended to a fitting finale, which peaked with the Beating Retreat ceremony on January 30. This is indeed, a sight that we…

Features January 31, 2017

The importance of good writing skills

What is essential in Public Relations is developing and maintaining a positive reputation for your clients with all stakeholders. It means maintaining media relations to…

Engaging Strokes January 27, 2017

Feel patriotic … be Indian!

We have learnt, right from our school days, that the Republic Day marks important moments in Indian history. Recalling the first Republic Day of India…

Features January 24, 2017

How to make your employees your brand ambassadors?

Employees can bring a brand’s storytelling alive! Whatever may be an employee’s designation, he or she plays a vital role in driving a brand’s public…

Engaging Strokes January 19, 2017

Patriotism and festivities…all wrapped in controversies!

As the cold spell keeps Dilli chill-bound, we were preoccupied with the cold, of course. We also turned to a ‘doormatish’ issue that took on…

Features January 17, 2017

Handling Celebrity PR

Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which are invariably brought into the public eye….