Engaging Strokes Archives - Page 4 of 8

Engaging Strokes July 6, 2017

The reputation effect on marketing

I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong in association with Naukri.com and noticed that…

Engaging Strokes June 29, 2017

Tribute to Fathers, Cricket and Yoga

It was Father’s Day last weekend and quite noticeably brands, joined in the flood of affection let loose on fathers. We all know that a…

Engaging Strokes June 15, 2017

Words can engage, words can enchant

Consider the word ïllustration – it aims to create expressive images that effectively convey specific information. Come to think of it, brands do this to…

Engaging Strokes June 8, 2017

Going green: the ‘environment’ way…

Just realised that half the year has rolled by…and the month of June ushered in World Environment Day – an annual event that brands always…

Engaging Strokes June 1, 2017

Using live video to engage customers

Suddenly it looks like there is no credibility gap whatsoever, as far as videos are concerned. And, brands are on the overdrive, getting engaged with…

Engaging Strokes May 25, 2017

New ways of employee and consumer engagement

Remember the Flipkart’s ad series that features ‘kids as adults’, which actually was a huge hit! This struck me when one day in a Kolkata…

Engaging Strokes May 19, 2017

Sleep-less, joy-less…are we over-engaged?

Are we over-burdened with the taxing times? Are we getting caught up in the hurly-burly of the real world? Are we slowing down in terms…

Engaging Strokes May 11, 2017

Celebrating commitment, enhancing environment-focused initiatives

When I logged on to my laptop, on May 1, Google had me engaged as the doodle immediately connected to Labour Day. The doodle depicted…

Engaging Strokes May 1, 2017

Shifting to good experiences…

The environment today is replete with malls, e-retailers trying to grab our attention, as we are assailed with message after message giving details of some…