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Views April 22, 2017

How entrepreneurs can avoid PR oversights

The importance of incorporating Public Relations (PR) is becoming increasingly evident in the business, especially in the entrepreneurial arena. However, despite innumerable benefits of PR,…

Views April 21, 2017

Crisis of confidence

During a crisis, PR consultancies may often be asked to stop or alter a story. The long held idea of a P.R.O was someone who…

Views April 20, 2017

The Business of PR

The communications business has grown leaps and bounds. For me, public relations refers to the ability of an organisation to take control of the PR…

Views April 18, 2017

Brand Hitler killed Hitler

There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War. Delving into the Führer’s mind from a…

Views April 11, 2017

Going Social on Crisis

The pen is mightier than the sword, goes an old adage. But in today’s social media age, the smartphone clearly makes the cut. Be it…