Views Archives - Page 106 of 112

Views February 22, 2017

It’s not about you anymore

One of the most enduring pieces of professional advice I have ever received was this: consider a brand as if it were a person; one…

Views February 17, 2017

The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…

Views February 15, 2017

The coming of age of Healthcare PR

Healthcare PR or better called Life-sciences PR is vastly different from other sectors. It is characterised by the lexicon of medical jargon, forensic and a regulatory…

Views February 10, 2017

PR professionals are now ringmasters of the media circus

I have been a journalist for 11 years and a PR professional for 20, which also makes me the longest surviving entertainment PR specialist in…

Views February 8, 2017

How communication adds value to startups in their entrepreneurial journey

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates A startup is the brain-child…

Views February 3, 2017

Are we reporting with intention or for attention?

In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity that seeks attention without intention. In a…

Views February 1, 2017

Advocating Advocacy Communication

“The ability to communicate is essential to the success of any undertaking and an important factor in the achievement of its objectives. We have entered…

Views January 25, 2017

Handling Skill and Will Issues at Work

“Champions aren’t made in gyms. Champions are made from something they have deep inside them — a desire, a dream, a vision. They have to…

Views January 11, 2017

Autopsy – Lessons learnt from failures

According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley, India has been a house to more…