“Some are born great, some achieve greatness and some hire public relations officers.” – Daniel J. Boorstin The quote very beautifully explains the job of…
Change is constant and the public relations industry is not bereft of it. PR dimensions have been through subsequent overhauling. What probably began as a…
When we say ‘communication’ to a Communication professional, the things that come to our mind are strategy, key messages, thought leadership, brand PR, presentations et…
Why Communications Training for Communicators? So we can practice what we preach. Oh, those endless press releases, speaking to journalists, coordinating events, generating online and…
In most of the recent communication conferences that I attended, one common banter that I have heard taking precedence over all others, has been around…
The presence of the mass media has two main functions which are related to the economy and communications. To support the functions of communication, mass…
Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…
The PR-person networks. The salesperson networks. The PR-person is a salesperson as well. Never mind whether you are selling soap shop to shop, an insurance…