Views Archives - Page 110 of 114

Views August 31, 2016

How Digital Media can Transform Employee Engagement

Digital Transformation should be at the core of an organisation and embedded in the culture in order to innovate and motivate employees to experience something…

Views August 24, 2016

Importance of Trust in Communication Strategy

For any business to be successful, it is necessary for it to build trust. The exchange made must yield a commensurate perceived value for all…

Views August 12, 2016

Is PR today more of a Science than an Art?

In over a decade, of my experience in public relations (PR), I have repeatedly heard this question crop up in the most sagacious discussions to…

Views July 19, 2016

Advantage CSR – How Corporate Citizenship and Philanthropy add Value to an Organisation

Corporate social responsibility; the term evokes, on the one hand, images of people receiving charity, and on the other, the balance sheet or cheque-book of…

Views July 15, 2016

How PR Helped me Travel the World

It was almost a moment of epiphany. My boss had called upon me to have a post appraisal chat. As usual, I was asked, ‘what…

Views July 13, 2016

Lines are blurring and the canvas is fast changing: The time for PR is now!

There is no better time for the PR industry to come out of its slumber and take advantage of the way the communication landscape is…

Views July 7, 2016

Five Major Communication Learnings from the Udta Punjab Episode

‘There’s no such thing as bad publicity’ Phineas T. Barnum, the 19th century American showman The past month saw a head-spinning conversation originating around an upcoming…

Views July 4, 2016

A Combined Effort is the Need of the Hour

CSR is not a new concept in India. It has one of the oldest traditions of CSR. In the past the rich merchants have been…

Views June 20, 2016

Bridging the Supply-Demand Gap in the PR Industry Today

If there is one thing that ails the all buoyant and ever ebullient Public Relations community in India is a great dearth of talent. A…

Views May 19, 2016

Dealing with a Difficult Client

All of us must have dealt with and spent uncountable hours regaling others with some not-so-nice episodes with an unfair client. In fact, sometimes these…