Views Archives - Page 111 of 114

Views May 5, 2016

From Dearth of Mentoring To Reverse Mentoring: Finding Yourself the Right PR Mentor

For all the millennial PR professionals out there, we have all atleast once felt the pressure that our profession brings in. From preparing multiple coverage reports…

Views April 24, 2016

The Start-Up story in India; and What PR Does to it!

India is at the threshold of an accelerated growth and it is believed that this growth will be led by the new set of passionate…

Views April 23, 2016

Caution, Creativity Ahead

Creativity is often described as the life blood of public relations. It is at the core of big programmes, it wins awards for practitioners and…

Views April 22, 2016

PR – the Frank Underwood Way?

“If you don’t like the way the table is set, then turn the table over” – said Frank Underwood. This is by far one of…

Views April 19, 2016

You can’t kill a story!

Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when you least expect! In fact, even the…

Views April 16, 2016

The Blindfolded Plunge

Today, entrepreneurship has become cool. Driven by aspirational case studies, an increased acceptance of family and society of entrepreneurship, and even the public campaigns in…

Views April 15, 2016

Sutras for a Perfect Pitch

“We are pretty impressed with your proposal. Let us meet again to discuss the details and freeze the deal.” This was Sudhir’s reaction to Rachel’s…

Views April 14, 2016

PR 3.0 starring Chief Reputation Officer!

In customer directed “Public Relations 3.0”, Chief Reputation Officer (CRO) is a treat to watch, even in the most clichéd scenes. He knows how to…

Views April 13, 2016

Scope of Public Affairs in the Current Indian Business Landscape

Since modern corporations are subject to the dictates of regulators, Public Affairs (PA) has become very critical to their future. The public affairs scope helps…

Views April 11, 2016

FIVE Things To Remember While Doing PR For A Restaurant

Restaurant business is buzzing in today’s world. A restaurant can never be a vanity project; it needs to make business sense to survive. You’ve developed…